Marketing News

Spate Dispenses Fastest-Growing Beverage-Inspired Hair Hues in the US

Consumers are thirsty for cherry cola and milk tea.

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By: Lianna Albrizio

Associate Editor

Spate wasn’t kidding when it said food was among 2025’s top three rules of beauty, besides sensorial splurges and longevity. Per the beauty trend tracker’s popularity index, cherry cola and milk tea aren’t just preferred beverages on a spring afternoon. Consumers want their hair colored with the hues… and tall glasses! Cherry Cola Cherry cola hair has surged in popularity, growing by +265.3% compared to last year, and across platforms. TikTok owns this trend, capturing 57.5% of its Popu...

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